detailed CV

​work  experience

 

UX/UI Design, Figma​​​ Training

CADSCHOOL Geneva

 

May 2025 | Jun. 2025

Ability to understand and apply the UX design process for creating user experiences:

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• Conduct research to identify the goals and intentions of future users.

• Develop user scenarios to represent potential usage paths.

• Define an information architecture (site map and content structure).

• Create wireframes and prototypes using Miro and Figma.

 

Ability to understand and apply UI design standards for user interfaces:

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• Design user interfaces that meet both visual and functional standards.

• Leverage online resources to ensure effective and user-friendly designs.

• Build interactive, testable prototypes using Figma.

• Measure the impact of design decisions through user testing.

• Provide clear specifications to developers for seamless technical implementation.

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Design Manager 

Scientific Engagement - Philip Morris International

 

Jan. 2024 | Today  

After several successful experiences on the Swiss market and within the Global Studio, I joined the Scientific Engagement team to design a new visual identity for the department. I developed a comprehensive brand guideline, which I applied across a wide range of materials — primarily dense layouts combining large volumes of information with complex graphical data. All of this was achieved while adhering to the rigorous standards of scientific literature and the associated guidelines.

 

No longer working full-time for Philip Morris International, I continue collaborating as a freelance designer, providing creative solutions to three departments: Scientific Engagement, External Affairs, and Regulatory Consumer Research.

 

 

Senior Graphic Designer

Global Studio - Philip Morris International

 

​Jun. 2019 | Dec. 2023

Based in Lausanne, I collaborated with the Global Studio team, primarily located in London, on the production of a wide range of materials for international markets. I designed layouts for brochures, white papers, and factsheets, applying PMI’s visual identity guidelines, and created visuals for digital campaigns published on Facebook and YouTube (such as “Here is the Fact”, “Unsmoke Your World”, and “Don’t Be a Dan”). I also worked closely with several external agencies to guide and refine the visual identity during campaign refreshes and developed animation mockups using Adobe After Effects, always maintaining a strong collaboration with creative partners.

 

 

Senior Graphic Designer

Swiss market - Philip Morris International

 

Dec. 2017 | May 2019

For over a year, I worked on the Swiss market for the IQOS brand, creating a variety of communication materials, including POS displays, posters, brochures, vouchers, roll-ups, and digital content such as social media posts. I collaborated closely with an eight-person marketing team on a daily basis and regularly worked with other departments to ensure message consistency and meet tight deadlines.

 

 

Senior Graphic Designer

CB Communication sàrl

 

Jul. 2017 | Nov. 2017  

Responsible for the layout design of 30° magazine — a premium quarterly publication dedicated to outdoor sports — and Espaces Contemporains, a bimonthly magazine focused on design and architecture. I was also involved in growing the audience on social media by working on targeting strategies and increasing visibility across Facebook and Instagram.

 

 

Graphic Designer Consultant

OCE Geneva Assessment

 

​Mar. 2017 | Jul. 2017 

Design and creation of tailored resumes, cover letters, and business cards, with a focus on clean, impactful layouts and strong visual identity. Each piece was crafted to highlight individuality and enhance personal branding, ensuring a polished and professional presentation.

 

 

Graphic Designer

Salt Mobile S.A.

 

​Jan. 2014 | Sep. 2016  

Responsible for producing communication materials for Orange and later Salt, I handled the creation of print visuals — including posters, magazines, and brochures — working closely with IRL (Imprimeries Réunies de Lausanne) to ensure high-quality production. I also designed a variety of digital assets, such as banners and newsletters (via MailChimp), and played an active role in the rebranding process from Orange to Salt, contributing to the visual transition and overall brand identity refresh.

 

 

Graphic Designer

Independent Contracts

 

Nov. 2012 | Dec. 2013 

Created a wide range of print and digital graphic materials for numerous companies across diverse industries, including Avakian, UEFA, CashExpress, and GenèveFamille. Projects spanned from marketing collateral and event visuals to online content, adapting designs to each brand’s identity and communication needs.

 

 

Workshop

Ateliers Nomades in Geneva

 

Jun. 2012 | Oct. 2012  

Acquired new skills in web design, including HTML5, CSS, and jQuery, enabling the creation of responsive, user-friendly, and visually engaging digital interfaces.

 

Graphic Designer

Colorset sàrl

 

Sep. 2011 | Mar. 2012 

Responsible for prepress work on files intended for offset printing and for creating a variety of graphic materials across different formats and media.

 

 

Junior Graphic Designer

Pharmacie Populaire

 

Oct. 2008 | Sep. 2011  

For my first professional experience, I joined a small team at the company’s headquarters, where I was responsible for the layout design of two specialized bimonthly magazines: Objectif Santé (focused on health) and Ma Beauté (dedicated to beauty products). I was also in charge of updating the company’s website and creating POS materials such as posters, roll-ups, and other promotional supports.

 

 

Graphic Designer Training

Unige 

 

Mar. 2006 | Aug. 2006

Designed brochures and created event promotion materials for student-focused initiatives, including the Rencontres & Métiers career events.